Mobile Applications as an Advertising Opportunity
The delivery of advertising with and within mobile applications is still in its infancy, but the potential is nearly limitless. As a result, some best practices have been defined, while others have yet to be created. Digital Sabre is proud to be on the bleeding edge of this technology, delivering mobile applications to businesses seeking promotion, functionality and efficiencies.
Providing advertising or branding messages as part of mobile applications creates new revenue streams for application publishers, distributors and service providers. These revenues may be used to partially (or completely subsidize) the price of a mobile application or the service(s) that the mobile application provides–allowing a company to “have its cake and eat it too.”
Taking advantage of mobile application advertising opportunities requires a solid understanding of the respective usage patterns (i.e., why, when and how an audience uses a particular mobile application). Depending on the user segment and the application type and genre, frequency of use can vary from monthly to many times daily. Reach can vary from niche to mass market and user preferences can vary from time-killers to finding information as quickly as possible.
Savvy marketers are beginning to see the value it mobile applications as a way to reach an audience, and businesses are taking note. If you are a business seeking a new-media way to promote yourself, OR if you are a businesses seeking to partner with a mobile application to get your name in front of—and in the hands of your potential consumer, we look forward to hearing from you.
Contact Digital Sabre at: 877-630-7371.